Video marketing is becoming an increasingly important part of online marketing. It can be a great way to connect with your audience and engage them in a more personal way. However, there are some things that many people don't know about video marketing. In this blog post, we will discuss five of them!
First, video marketing is not just about creating videos. It's also about promoting and distributing those videos. This means that you need to have a plan for how you will get your videos seen by your target audience. You can do this through social media, email marketing, paid advertising, and other methods.
Second, video marketing is not just for big businesses. Any business of any size can use video marketing to reach their target market. All you need is a camera and an internet connection! You can even use your phone to create videos!
Third, video marketing is not just about selling products or services. You can also use video marketing to create brand awareness or to educate your audience about your industry. In fact a lot of people have found that using video to educate people has actually helped their business greatly, think about any of the business influencers you know, most of them give free advice and in turn build a brand which helps bring in more customers!
Fourth, video quality is important, but it doesn't have to be perfect. You don't need to have Hollywood production values to create a video that your audience will enjoy. Just focus on creating something that is clear and easy to watch. This is especially true for videos that will be on social media, most content that people engage with is personable over anything else.
Finally, video marketing is not a one-time effort. You need to continue creating new videos and promoting them regularly in order to see the best results. If you do have a professional team create a video for you, plan for a longer piece and then use that to create smaller micro content that you can release over time!
So there you have it! Five things that you may not have known about video marketing. If you're not using video marketing in your business yet, now is the time to start! It's a great way to connect with your target market and get your message across in a more engaging way. Try out these tips and see for yourself how video marketing can benefit your business!