Video is one of the most powerful marketing tools that your business can use. It has the ability to connect with customers on an emotional level, and can help you build a community around your brand. In this blog post, we will discuss the many benefits of using video in your business, and outline how you can start using it to take your business to the next level. Video production can seem like a daunting task at first, but with the right team by your side, it can be a breeze!
When beginning to use video the first thing you should be doing is figuring out your goals . What do you want to achieve with video? Once you have a goal in mind, it becomes much easier to create videos that will help you reach that goal. Video can help increase brand awareness, drive traffic to your website, and create conversions. Figuring this is the first step to make your video marketing a success.
One of the most important aspects of using video is creating high-quality content. This means shooting your video in a well-lit room, with good sound quality. It doesn't necessarily mean you have to have a full Hollywood production to capture the attention of your audience. In fact some of the best performing content is shot using mobile phones, as long as it is engaging your audience in a meaningful way.
Next you need to think about the type of video that will best suit your business and the goals you have set out to achieve. Video can be used for many purposes, such as: tutorials, product demonstrations and interviews with experts. Video is a great way to show off what makes your company unique, so make sure it's something people want to see! You don't have an idea for a video? A video production company will be able to help if you are struggling, they may even agree to do some consulting and help you come up with a video marketing plan.
Now it's time to create some video content! This can be done by yourselves but if you really want to maximise your results it is best to work with a video production company. This way you can focus on the key parts of your business and let all of the technical stuff be performed by the experts. There are benefits to both approaches to be honest. Doing it yourself means that you can create content on demand, be more versatile with scheduling and reacting quickly to trends are a few of the benefits of going alone.
When you start to release the content make sure that you have some KPI's set which are relevant to the goals set out at the beginning! Figure out how you are going to measure the success of your video marketing campaign and use that data to improve your campaigns in the future. A quick example, say your goal was to increase the number of followers on your Instagram page you can easily track this by measuring the increase in growth relative to the release of the video.
So you're now releasing content regularly, found a good sized audience and want to start really pushing out more content as well as a good variety of content that you know will work for your audience. Now you can start to expand with your content and try to hit the audience with something a bit different and see how that begins to affect your metrics. Experimenting may have the opposite effect of what you want so just sprinkle in these in with your current content plan to not scare your audience away but if you do create something that has a big share factor then you could increase your audience massively.
At Cardinal Media we aim to help companies maximise their video marketing potential by producing high quality content that will engage the audience and get them sharing it with others. We also offer Video Marketing Consultancy services, where we can help you develop a Video Marketing Strategy that will grow your business.
Get in touch today to discuss further and see how Cardinal Media could benefit your company.