There are many reasons why corporate video production is a good idea. They can be used for marketing purposes, corporate training, and even internal communications. But the most important thing to know when working with a video production team is that they will need to know about your company's specific needs in order to create an effective corporate video for you.
This post discusses 5 things that you will need to communicate to your video production team in order for them to create a corporate video that meets your needs.
1. Establish Your Objectives and Goals
The first step in working with a video production team is to establish your objectives and goals. What do you want the corporate video to achieve? Do you want to increase brand awareness, drive sales or promote a new product or service? Once you have determined your objectives, the next step is to create specific goals that will help you measure the success of the video.
For example, if your objective is to increase brand awareness, one goal could be to achieve a certain number of views on the corporate video. If your goal is to drive sales, another goal could be to increase conversion rates from viewers to customers. Once you have established your objectives and goals, be sure to communicate them to the video production team so they can create a video that is tailored to your specific needs.
Once you have worked this out you will be able to provide a good brief to the video production team who can then discuss with you the best way to achieve your goals!
2. Choose the Right Type of Video
Not all corporate videos are created equal. There are many different types of corporate videos that can be used to achieve your objectives and goals. Some of the most popular types of corporate videos include:
Product Videos: Showcase your products or services in a visually appealing way and explain how they can benefit customers.
Testimonial Videos: Get real customers to talk about their positive experiences with your company or products.
Event Videos: Capture the atmosphere of an event and share it with potential customers or clients.
Explainer Videos: Teach viewers about a complex topic in a clear and concise way.
Brand Story Video: A video outlining who you are as a business, what your values are and what you hope to achieve.
Once you have chosen the right type of corporate video, the video production team can begin to create a storyboard and start filming. Keep in mind that not all of these types of videos may be appropriate for your business. It is important to consult with the video production team to find out which type of corporate video will work best for you.
3. Working Out the Budget
One of the most important aspects of any corporate video project is working out the budget. It is important to be clear about how much you are willing to spend on the video and what you want included in that budget. The video production team will be able to give you an estimate for the cost of producing the corporate video, but it is important to keep in mind that the final price may vary depending on the specific needs of your project.
If you are unsure about how to go about working out a budget for your corporate video project, consult with the video production team for advice. The video production team can provide valuable insight on how to make your corporate video project work within your budget. They will be able to suggest ways to reduce the cost of production while still keeping the quality of the video high.
Don't be afraid to ask for a breakdown of the costs so you can see where your money is going. This will help you to make sure that you are getting good value for your investment.
4. Storyboarding and Scriptwriting
The video production team will start by creating a storyboard and writing a script. The storyboard is a visual representation of the video, which will help to ensure that the final product looks like what was initially envisioned. The script is the written version of the corporate video and it includes all of the dialogue and narration that will be used in the video.
The storyboard and script are two of the most important elements of corporate video production, so it is important to make sure that they are both finalized before filming begins. This will help to avoid any unnecessary delays or changes in the final product.
Also keep in mind that there may be variations of these elements depending on the type of video you want to produce but there must always be something in place. A video production without these elements is like trying to fly a plane blindfolded.
5. Bringing the Script to Life
Once the storyboard and script are finalized, it is time to start filming. The video production team will work with you to schedule a date or dates for filming and they will also be responsible for arranging all of the necessary equipment and crew.
Before and during filming, it is important to make sure that you are available to answer any questions that the team may have. This will help to ensure that the corporate video is produced as efficiently as possible. Now all you have to do is follow the plan and let the crew do their thing!
I hope this list has helped you better understand the process of video production, so that when it comes to hiring a company for your next project you know what questions to ask and what expectations are reasonable.
We wanted to create this list of 5 things every company should know about video productions because we want everyone to feel like they are fully informed when engaging with their video production company. If you need help with any aspect of video creation feel free to reach out today! We're always happy to lend our expertise in helping people create videos they love.