Cardinal Media UK
7 ways to incorporate video into your marketing
Think video marketing is just for huge brands with budgets to burn? Think again! Thanks to the power of online tools and services, even small businesses can create high-quality videos that help them connect with customers and sell more products or services. Here are seven ways to get started.
1) Use video on your website or blog.
Video can help you capture attention and hold it, increasing the time people spend on your site. Video also makes it easier for people to understand what you do and how you do it.
In addition, adding a video to your website or blog helps with SEO, as search engines give priority to websites with videos. Just be sure to optimize your videos for search engines by using keywords in the title and description, and by adding a video sitemap.
2) Post videos on social media sites like Facebook, Twitter, and YouTube.
Videos are a great way to connect with customers on social media. They can help you build relationships, educate customers about your products or services, and sell more products or services.
Be sure to post videos that are interesting, informative, and engaging, and make sure they are properly optimized for the social media site on which you’re posting them for example, posting square video is great for Instagram but not so good on YouTube.
3) Produce customer testimonial videos.
Customer testimonial videos can be a great way to show off your products or services and increase sales. Video is an especially effective medium for customer testimonials, as it allows customers to see and hear real people talking about how your product or service has helped them.
Interview your happiest customers and ask them to share their stories in video form. You can then post these videos on your website, social media sites, and even email them to potential customers.
4) Make product or service introduction videos.
If you’re launching a new product or service, video is a great way to introduce it to the world. Video can help you show off your product or service in an engaging and interesting way, and it can also help you connect with customers on an emotional level.
It also helps give customers a visual aid to know what they will be buying which can often help sway a customers decision to buy or not! These videos will also fit nicely into your overall marketing plan very easily.
5) Start a vlog.
A vlog, or video blog, is a great way to connect with customers and show them what goes on behind the scenes at your business. It’s also a great way to give customers a look into your personal life, which can help you build trust and connections with them.
Start by creating some short, introductory videos and then gradually add more content over time. Be sure to keep your vlog interesting and engaging, and post it on your website and social media sites, the key to having a successful vlog as with most passive video marketing is uploading regularly!
6) Run video ads online.
Video ads are a great way to reach out to potential customers online. They can help you grab attention and introduce people to your product or service in an interesting and engaging way.
Video ads online can often be the best way to reach your target customer as long as you can grab their attention and advertise your product or service successfully! It isn't always the best quality videos that are the most successful, having a concept that your customers can connect with is more vital than over video quality!
7) Host webinars or online training sessions.
Webinars and online training sessions are a great way to connect with customers and teach them about your products or services. Video is an especially effective medium for this, as it allows customers to see and hear you talking about your product or service.
This gives you the opportunity to create some long form content that can help customers learn about your product or service in-depth. Once they are recorded there is often parts of the video that can be utilised by themselves and posted across other platforms!
In addition to the seven methods listed above, there are many other ways video can be used in marketing. Just be creative and experiment until you find what works best for your business or brand. Video is a powerful tool that can help you connect with customers and sell more products or services, so don’t hesitate to use it to its fullest potential.