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  • Writer's pictureCardinal Media UK

How to build a great video marketing campaign

Video marketing is one of the most efficient and effective ways to connect with your target audience. Not only is it engaging, but it also allows you to build a relationship with potential and current customers. However, in order to create a successful video marketing campaign, there are certain things you need to keep in mind. In this blog post, we will discuss some key tips for creating an awesome video marketing campaign!

The first thing you want to do is find out what your audience wants. It's important that the content of your campaign resonates with them, so make sure it speaks directly to their needs or interests. For example, if you're targeting millennials who enjoy watching videos on social media platforms like Facebook and Instagram then consider creating something dedicated to those platforms.

Secondly, make sure your videos are high quality and interesting to watch. This doesn't mean you have to spend a fortune on production values; in fact, many of the best marketing campaigns are shot with simple equipment like smartphones. However, it is important that you take the time to plan and storyboard your videos so that they look and feel professional.

Thirdly, think about creating content that can be repurposed and utilised across many platforms. For example, if you want to create a brand story video you will end up shooting a lot of content that can be edited not only into one video, but multiple videos which can then be optimised for specific places, having a 3-5 minute video on Facebook but making a 1 minute cut for Instagram.

Finally, make sure you're promoting your videos! Promote them on your website, social media pages, and email marketing campaigns. You can even partner or collaborate with other businesses to help promote each other's videos. By doing this, you'll increase the chances of your target audience seeing your content.

Creating a video marketing campaign can be a great way to reach new customers, but it takes more than just creating one video. Make sure you plan out your strategy so that it reaches the right audience and gives them something they'll want to watch over again!

If you follow these steps, then your video marketing campaign should be successful.

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