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  • Writer's pictureCardinal Media UK

Why does my business need a video?

If you're a business owner, you know that marketing is essential to your success. And if you're not using video as part of your marketing strategy, you're missing out. Video is one of the most powerful and effective forms of marketing there is, and it's more affordable and accessible than ever before. Here are just a few reasons why your business needs a video:

1) Videos are engaging and eye-catching. They stand out in a sea of text-based content, and they attract attention like nothing else can.

2) Videos help to humanize your business. When potential customers see videos of real people talking about your company and its products or services, they form a much stronger connection with your brand!

3) Videos are a great way to show off your products or services. Video can showcase your offerings in a way that text and photos simply can't, and this is especially valuable if you're selling a complex product or service.

4) Video content is shareable. Video has the ability to go viral, reaching thousands or even millions of people in a short amount of time.

5) Video content is also great for SEO - it can help to improve your website rankings in search engines.

It has been proven that up to 85% of businesses who use video content will see their profits increase as a result. Video marketing has been shown to lead to better user engagement and conversion rates, which means that companies who use video for content promotion are likely to experience huge benefits in terms of business growth.

But video can be used for so much more than just social media! Companies should think about other ways they can use video in order to communicate with their customers. This might include using explainer videos on their website, or even creating customer testimonial videos.

It is the perfect way to connect with customers and create an emotional connection. Helping businesses to build trust, which is so important for online transactions. When potential customers feel like they know and trust a business, they are more likely to do business with them.

Businesses should also consider the importance of video content when it comes to their overall marketing strategy. Marketing plans can often be very overwhelming, and many businesses don’t know where to start with all of the different ways they need to promote themselves online.

Video is a great way for companies who are just starting out to get their name out there. It is easy for companies to create video content on a relatively small budget, and it can help them to establish themselves as an expert in the industry before spending lots of money on other types of marketing campaigns.

Marketing plans should be flexible enough so that you always have time to include videos! Content Marketing & Video Marketing work hand in hand!

Video is not just a trend, it is here to stay. Companies who don't start using video content are going to be left behind in the dust. If you're not sure where to start, or you need help getting started, contact a video production company for assistance! They will be more than happy to help you out, even if it just to get a better idea of where and how to start!

If you're a business owner, it's time to invest in video. In this day and age, businesses that don't use video marketing are doomed for failure. When people search online, they want to see videos from potential vendors before making their decision on who to buy from. Do you have a website with no visual elements? That’s not going to attract any customers either! And if your site isn’t mobile-friendly or doesn't provide the customer with what they need right away, then Google will penalize your rankings too.

It’s never been easier than it is today for businesses like yours to get started using video as part of their digital strategy - we can help make sure that happens by providing you with video content that’s engaging and on-brand.

So what are you waiting for? Contact us today to find out how we can help! Thanks for reading!

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